Larisa Sprott is featured on CBC News

We're happy to see Larisa Sprott featured on CBC News, highlighting the growing demand for gold as economic uncertainty and the trade war with the USA pushes more and more Canadians toward safe-haven investments like gold and silver. During the discussion, Larisa emphasized that many clients find comfort in physically holding gold—viewing it as the ultimate safeguard in uncertain times. "Something that makes our clients feel safe is: I've got it at home," she said. Watch the full discussion on the CBC channel below:

Why Gold and Silver Are Back in Focus

With inflation, rising rates, and global political risk shaking investor confidence, many are turning to precious metals — especially gold and silver — as a time-tested store of value.

Although gold-backed ETFs remain popular, more investors are opting to buy physical bullion they can store at home or in secure vaults. According to the World Gold Council, North America led gold ETF inflows in recent months — the highest since March 2022.

Sprott Money: A Name Investors Trust

At Sprott Money, a premier Canadian precious metals dealer based in Toronto, demand has surged by 25% year-over-year. Company president Larisa Sprott says the momentum has only grown since Trump’s election in 2016 — and it hasn’t slowed. “We’ve seen a huge shift. When fear enters the market, smart investors turn to gold,” said Larisa Sprott. “Clients are coming to us looking to protect their savings — not just through gold and silver, but with long-term planning like precious metals IRAs.”

According to Larisa Sprott, investors are increasingly motivated by fear of banking instability, inflation, and the potential for digital or fiat currency failures. “Some of our clients say, ‘I just want to know it’s real — that it’s mine, and that I can hold it,’” she added. “There’s peace of mind in physical gold that no paper asset can offer.” Sprott Money provides a full suite of investment options, including gold and silver coins, bars, secure storage, and IRA solutions for Canadians seeking proper financial protection.

High Prices, But Strong Demand

Even as gold prices hit record highs — trading around CAD 4,400 per ounce — smaller investors are still entering the market through fractional gold and silver coins. As inflation bites and recession fears rise, more Canadians are choosing to buy gold and silver in Canada as a safeguard.

“Whether it’s global volatility or concern over the Canadian dollar, people are turning to what’s proven,” said Larisa Sprott. “Gold has stood the test of time. And we’re here to help guide Canadians every step of the way.” Have Questions About Buying Gold or Silver? Contact Sprott Money for Trusted, Personalized Support.