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Why You Should Buy Gold: A Smart Long-Term Investment

gold bars and a hand

In volatile and unpredictable financial markets, gold has always been a safe investment choice. Commodities, specifically precious metals, have always been a stable investment because of their demand. Due to its lasting value, most investors invest in gold to hedge against inflation and diversify their portfolios. Keep reading for more information on investing in gold and its benefits.


The Lasting Value of Gold


Gold stands out in the commodity market because of its long track record of consistent growth. For thousands of years, people have trusted gold to hold its value and grow with inflation. Unlike paper money, whose value is diminished by inflation and economic downturns, gold's worth remains stable. This is a crucial reason many investors buy gold; it's a dependable safeguard against financial uncertainty.

 

Gold Bars


Gold bars are one form of gold bullion that you can buy. Although Gold bars don't have tender value like coins from sovereign mints, they tend to have lower premiums. The 1 oz Royal Canadian Mint Gold Bar is the most popular Canadian gold bar.

RCM bar

  • Purity: Gold bars are often 99.5% pure or higher, so you get the most value from your investment.
  • Cost-Effective: Gold bars tend to have lower premiums above the spot price than gold coins, making them more economical.
  • Packaging: Most gold bars come in protective packaging, preventing scratches or tarnishing.

Gold Coins


Gold coins offer an attractive alternative for those who prefer to start with smaller investments. Most government-minted gold coins are internationally recognized and have face value, making them easier to sell in the future. One of Canada's most popular gold coins is the 1 oz American Eagle Gold Coin from the Royal Canadian Mint.

1 oz American Eagle Gold Coin 

  • Easy to Buy and Sell: Gold coins, especially coins from sovereign mints, are highly liquid and can be easily traded or sold.
  • Collectible Appeal: Many gold coins are beautifully crafted and carry historical significance, adding to their allure.
  • Variety: Gold coins come in different designs and sizes, from tiny fractions of an ounce to larger pieces. This variety gives you the flexibility to invest in gold coins that best suit your investment strategy, making it easier for you to invest.

 

Protecting Your Wealth with Gold


One of the biggest reasons to buy gold is its ability to act as a safety net during tough times. When markets are shaky or inflation is on the rise, gold often holds its value—or even increases in price, making it a smart choice for anyone looking to protect their assets.


Diversifying Your Investments with Gold


The investor rule of thumb is to diversify your portfolio so that you aren't holding all of your eggs in one basket. By adding gold to your portfolio, you're balancing the risk of your portfolio. Although every investor has varying risk tolerances, including low-risk investments in your portfolio is crucial.



Final Thoughts: Why You Should Buy Gold


With the economy's constant rising inflation and financial market volatility, you should include gold in your portfolio. Whether you choose gold bars or coins, you're investing in something that has proven its worth over centuries. Gold offers stability, security, and a way to diversify your investment portfolio, providing you with reassurance about your investment.

If you're considering protecting your financial future with gold, browse our selection of gold coins and bars. We offer free secure and insured shipping for orders $500+. You can ship the gold bullion to your home or one of our secure storage locations worldwide. Order online today or call us at 1-888-861-0775 to speak with our sales representatives.

Don’t miss a golden opportunity.

Now that you’ve gained a deeper understanding about gold, it’s time to browse our selection of gold bars, coins, or exclusive Sprott Gold wafers.

About Sprott Money

Specializing in the sale of bullion, bullion storage and precious metals registered investments, there’s a reason Sprott Money is called “The Most Trusted Name in Precious Metals”.

Since 2008, our customers have trusted us to provide guidance, education, and superior customer service as we help build their holdings in precious metals—no matter the size of the portfolio. Chairman, Eric Sprott, and President, Larisa Sprott, are proud to head up one of the most well-known and reputable precious metal firms in North America. Learn more about Sprott Money.

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